Developing British Columbia’s Route 97 as a destination for Canada’s nationally known and emerging artists
Route97 Cultural Development Society
The Society’s mission involves work within specific aspects of the music industry sector including:
Artistic development of both music artists and music events. The design, promotion and execution of highly engaging, diverse live cultural performances in the Thompson, Okanagan, and Shuswap regions of BC. The strategic alliances of diverse cultural partnerships to foster music related activity, along with enhancing the regional cultural tourism landscapes and profiles in a collaborative effort. As a result, the development, production, and distribution of digital media content will be an ancillary initiative. Please check back as we launch our initiative and this website.
Route97 Culture
We acknowledge that Route97 Culture’s offices are on the traditional and unceded territory of the Syilx Okanagan Nation. We carry out our work respectfully on the land of Indigenous Peoples throughout the region and are grateful for the continuing relationships that develop through our work together.
Contact Us

V2A 1M1 | 250-463-3110 | send mail
- Canada’s Breakout Alt-Diva Begonia Gives Outstanding Performance!
- PIQSIQ Event Featured on Global News!
- Successful event with Grammy winning artist Alex Cuba, supported by Mason Burns in Penticton BC!
- Grammy Award winner Alex Cuba to play one-off show in Penticton
- William Prince Live at the Cleland!